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Hey, I’m Jade Etter —

Physician Assistant, Gut Health Queen, Physician Educator, Business Mentor,
3x Business Owner

My Mission Is Simple —

Help practitioners make a huge impact in their practices and lives.

I Believe You Can Have The Business And The Life Of Your Dreams

Here’s what I know to be true:

Success doesn't have to mean sacrificing everything else. Whether you're dreaming of a thriving multi-provider practice or an intimate setup giving you freedom and flexibility, your vision is valid.

Here, you won't find rigid formulas or one-size-fits-all advice.

Instead, you'll discover guidance honoring your unique definition of success—meeting you where you're at and strategically taking you toward the future you actually want, not the one someone else prescribed for you.

I Believe You Can Have The Business And The Life Of Your Dreams

Here’s what I know to be true:

We Do Things A Little Differently Here

Where real experience meets real support

After building multiple successful practices from the ground up, I've learned cookie-cutter business advice rarely works in our field. That's why I've created a space offering what I wish I'd had when I started:

Clear, Focused Trainings :

No more piecing together random advice or following generic blueprints. Each business training and resource tackles a specific challenge health practitioners face, providing clear steps forward to get you unstuck fast.

We Do Things A Little Differently Here

Where real experience meets real support

A True Support System :

Building a practice can feel isolating, especially when traditional business advice doesn't quite fit our field. Connection and community are at the heart of everything we do here—offering support from someone who understands your journey and celebrates your wins.

We Do Things A Little Differently Here

Where real experience meets real support

Actionable Strategies :

Everything I share comes from actual experience—both successes and setbacks—in building multiple health practices and consulting hundreds of business owners. You'll always walk away knowing exactly what to do next.

We Do Things A Little Differently Here

Where real experience meets real support

Guidance When And How You Need It :

Whether you learn best through self-paced trainings, community connection, or one-on-one support, there’s a path for you here.

New here?

Here's where I’d get started —

Business Trainings

Podcast

1:1 Mentorship

Instagram

I've Been On Both Sides Of The Table

Yours and our client’s

My understanding of healthcare deepened significantly when I was diagnosed with Ulcerative Colitis while working as a PA in Gastroenterology. Suddenly, I wasn't just the practitioner—I was the patient, experiencing firsthand how it feels to seek healing.

This dual perspective, combined with my medical training, led me to develop a successful comprehensive healing protocol, first for myself, then for others. Eventually leading to my first gut health practice.

I've Been On Both Sides Of The Table

Yours and our client’s

Building my practice taught me that clinical expertise alone isn't enough.

From service packages to marketing systems, I learned every aspect of business through real experience, eventually growing multiple successful companies.

Now, I share these tested strategies with other practitioners, combining scientific rigor with practical business application to help you build a practice you love.

Building my practice taught me that clinical expertise alone isn't enough.

Proudly Featured In:

Building A Business Takes Guts

No pun intended

Everyone’s business journey looks a little different. Here’s a peek into mine:

Values And Core Beliefs

That are central to my business

Customization:

One-size-fits-all solutions rarely work in healthcare—why would they work in business? Every strategy, training, and resource I create is designed to be adapted to your unique practice vision and goals.

Time Is Valuable:

As practitioners, our time is often our most limited resource. That's why every training and resource is streamlined and actionable, focusing on what actually moves the needle in your practice.

Service:

True service means putting my student’s needs first. You'll find no vanity metrics or empty promises here—just practical support helping you serve patients better while building a sustainable practice.

Discipline:

Success comes from consistent, intentional action. I believe in providing clear frameworks and systems that help you build sustainable practices through proven, repeatable processes.

Community:

Practice ownership doesn't have to be isolating. Through shared experiences and collective wisdom, we create spaces where practitioners can find support, share wins, and grow together.

MEET YOUR MENTOR, JADE ETTER /

Feeling Stuck, Lost, or Behind?

Pick your protocol (it’s like an affirmation Rx)

There’s no perfect time—it’s okay to do it scared (I promise, you’re ready).

Business—like life—is messy! Celebrate the mess and keep moving forward.

The quickest way to get anywhere is with the help of others (permission to lean on your people).

No one’s journey is perfect, but that’s kinda sorta the whole point, yeah?